The problem
You've been in your field 15 years or more. You updated the resume. You applied to roles you could do in your sleep. You talked to recruiters. And the right callbacks still aren't coming.
That silence is hard to sit with, especially when you know what you've built. It starts to feel personal. It usually isn't. At your level, the problem is rarely the person. It's how the person is being read.
Paul is running a live training on why that happens to senior people, and what to do about it.
Why the old game isn't working
Five places a senior search breaks down.
- 01Job boards
- 02The résumé
- 03Recruiters
- 04AI and noise
- 05Competition
The market isn't collapsing. It's re-sorting, and waiting it out is the one strategy the numbers don't support. Paul shows you where your search is leaking, and why more applications won't plug it.
What you'll learn
Three things you'll take from the training
Why your search isn't producing the right callbacks
The standard search at this level runs 12 months or more. Paul shows you what's behind the silence, and why sending more applications doesn't fix it.
Why your experience isn't the problem
Searches stall when your value is positioned in a way the market can't see. You'll learn how to brand yourself so a decision maker sees the answer to a problem they already have.
How to get in front of the people who make the hiring decision
Run differently, a search can take 8 to 16 weeks. You'll see how to reach past the stack of applicants and into real conversations with the people who hire.
Plus one tactic you can put to work the same night.
Four predictable misreads
The market misreads good people in four predictable ways.
- Your level
- It doesn't come through without the title.
- Your career
- It reads as a list of jobs, not one story.
- Your results
- They get buried under duties.
- Your thinking
- The people who hire can't see it yet.
Paul takes each one apart, then shows you how to stop applying as one more name in the stack.
The complete career system
Brand. Expand. Land. Six steps, and fixing one piece doesn't fix the search.
Brand
- Clarity
- Positioning
- Assets
Expand
- Visibility
- Networking
Land
- Interviews
- Offer
On the training you'll score yourself 1 to 5 on each step, so you leave knowing exactly where your search is stuck. Not a high-volume, spray-and-pray job search: less effort, more of the right conversations.
People like you, on the other side
Senior leaders who ran their search differently.
Results from Career Mastery clients. Individual results vary.
Who it's for
Built for senior leaders
- A director, VP or executive
- 15 or more years into your field
- Experienced and well connected, yet not getting the right callbacks
- Ready to stop applying and start being seen by the people who decide
How the 75 minutes run
Live on Zoom, Thursday, Oct 8, 4:00 PM PT / 7:00 PM ET. Bring something to write with.
Your trainer
Paul Bickford
Paul has spent 25+ years in sales, management, training and coaching, across software, internet, telecom, distribution and manufacturing. He has trained and coached more than 20,000 people worldwide, and his Brand & Expand system teaches senior professionals to present themselves as the subject matter expert hiring managers pay for.
His method came out of his own job loss, after the usual advice didn't move his search. He started at the Virginia Military Institute and is recognized as an award-winning thought leader in corporate training and coaching.
His team's mission, in his words: “We help people walk with grace and dignity through what can feel like a dehumanizing process.”
In this training he walks you through why senior searches stall and how to get in front of the people who make the hiring decision.
“When I was laid off after working for a company for 10+ years, I was worried about possibly needing to take a paycut. Because of Paul’s program, I got multiple offers at over 30% more than what I was previously making.”
Wes Hanson, Director of Enterprise Sales
What happens next
Register, show up live, ask your questions.
After the training, you can book a Game Plan call with Paul's team to walk through a personalized plan for your own search. No pressure: if it's not the right fit, you'll both know.
Planning for next year is happening now, and things slow down from mid-November. If you want to move this year, the next few weeks count.
Thursday, October 8 · 4:00 PM PT / 7:00 PM ET